THE FAMOUS ORIGINAL
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Ask For Allsopp’s
Some beers stand the test of time. Others, are ahead of their time. And a rare few, even define their times. We’ve been fortunate (and occasionally, unfortunate enough) to brew all three at some point down the years. And now, they’re all yours.
The Famous Original
Originally created in a teapot by Samuel Allsopp in 1822, the IPA style was specially brewed to survive the sea-journey to Bombay, ensuring that thousands could still enjoy English beer. IPA has had a second coming as the signature style of the craft beer movement, though the beer we call The Famous Original is still the first and best exemplar.
tasting notes
A balanced India Pale Ale that Samuel Allsopp would have recognised. This complex and beguiling India Pale Ale has a caramel and grassy aroma and on the palate it has a toffee flavour and lovely lingering bitterness.
The Victorian Era’s best-selling Beer
The beer that built Allsopp’s – the Pale Ale was first brewed in 1730 above The Blue Stoops pub in Burton-on-Trent – by 1850 it was the biggest selling beer in the country. Now the new Blue Stoops has launched in Kensington, London and the circle has been closed with Allsopp’s Pale on sale again throughout the Realm.
tasting notes
A balanced India Pale Ale that Samuel Allsopp would have recognised. This complex and beguiling India Pale Ale has a caramel and grassy aroma and on the palate it has a toffee flavour and lovely lingering bitterness.
Brown is the new Pale
Bitter is very much back, threatening Stout and Lager for the title of ‘top beer’ and no beer represents the style like Allsopp’s Best Bitter. Long out of fashion, so-called ‘brown beers’ are attracting a new generation of drinkers who love darker ales that symbolise ‘a drink you can only get down the pub’.
tasting notes
A simple, incredibly refreshing traditional bitter. Amber malt is the primary malt, with East Kent Goldings hops adding a touch of forest fruits alongside a thirst-quenching bitterness.
The best drink under the sun
Allsopp’s Pale built the Company, but Allsopp’s Pilsner broke it. After the biggest debut on the stock market in 1887, then CEO Percy Allsopp spent the funds raised building the country’s first lager brewery – an enormous state-of-the-art facility. Alas, Percy was half a century early – the Brits had yet to develop a taste for lagers. By 1911 Percy was fired and the Allsopp family was turfed out of the Company.
tasting notes
Expect delicate malt notes reminiscent of bread and mild honey. This is balanced by a clean bitterness stemming from the classic Hallertau Hursbrucker hop.
Works Wonders
Double Diamond was the biggest selling beer of the 1970s as the keg revolution took the UK by storm. Hated by CAMRA, loved by customers (including the late Prince Philip) Double Diamond is now available for the first time in decades, brewed to a new and improved recipe.
tasting notes
Brewed as Pale Ale, Drinks like a Lager. Tastes Bloody Wonderful!
Keeps out the Cold
Shot through with Royal and Naval history, Allsopp’s was commissioned by Queen Victoria to brew a beer for her ships to take on exploratory expeditions to the Arctic regions. The result, Arctic Ale, was brewed to 11% to prevent it from freezing and even now it is the definitive drink for keeping out the cold.
tasting notes
Its colour is a rich brown, and its flavour is suggestive of old Madeira. Almost ‘still’ and, indeed, has never been very effervescent, although not at all flat.
BARREL AGED IN BOURBON or whisky
This very rare, barrel-aged and bottle- conditioned beer is based on Samuel Allsopp's original India Pale Ale recipe of 1822. Following the primary fermentation the beer was aged in whisky casks. They rested there for almost a year. This fine brew was then introduced to the bottles, with some yeast, to allow a secondary conditioning process.
tasting notes
A rich beer true to the original Burton IPA
Drinks like a lager. brewed like a pale
